Brand Name : Feyonka


Overview

Client Name/Industry:

Feyonka

Industry:

Fashion & Apparels

Services:

TikTok Management

Content Creation

Goals:

  • To build brand awareness

  • Provide engaging contents with less sales-driven content

  • To get at least 500 followers by the end of November

Teams involved:

Nurin Syirah

A smartphone screen displaying a TikTok profile page of a user named Feyonka SG, featuring videos of women and children in traditional dresses, with some videos labeled with descriptions like "Camellia Collection," "Meet the kids!," and "Check out our IG live", along with followers, likes, and profile information visible.
TikTok analytics dashboard showing engagement metrics from October 1 to October 14, including video views, profile views, likes, comments, and shares.

Strategy and Tactics:

  • Posting TikTok content twice per day at TikTok‘s best time to post

  • Strategic planning including engagement with the audience to push the content out to land on more FYPs

The Results:

Key TikTok Wins:

  • Bypass the goal of having 500 followers on TikTok by Nov with an increase of >999% of followers within the first two weeks

  • Positive engagement rate with multi[ple comments, views, and shares