Brand Name : OurPasor
Overview
Client Name/Industry:
OurPasar Essentials Pte. Ltd.
Industry:
E-commerce
Services:
Social Media Management
Content Creation
Photography Session
Graphic Designs
Goals:
Build brand awareness on Instagram and TikTok
Create human engagements with their followers
Drive sales from social media
Teams involved:
Nurin Syirah
Strategy and Tactics:
Conduct daily IG LIVE called ‘Pasar With Alep’ to do direct selling every morning for grocery shopping with same day delivery.
Collaborate with another brand in Gastrobeats 2022 event to promote their premium meats.
Create contents around their 4 content pillars by integrating humour in each of their post
The Results:
Key Instagram Wins:
We had a click-through-rate (CTR) of 3% of website taps from Instagram
An increase of engagement rate
Increase reach for their Instagram account
Key TikTok Wins:
Increased brand awareness as they started on TikTok with increased number of followers within the first two weeks
Positive engagement rate with multiple comments, views, and shares