Brand Name : OurPasor

Overview

Client Name/Industry:

OurPasar Essentials Pte. Ltd.

Industry:

E-commerce

Services:

Social Media Management

Content Creation

Photography Session

Graphic Designs

Goals:

  • Build brand awareness on Instagram and TikTok

  • Create human engagements with their followers

  • Drive sales from social media

Teams involved:

Nurin Syirah

A collage of various food and promotional images, including a steak, pasta, fish, a beef dish, snacks, and advertisements for a restaurant's specials and app.
Instagram insights overview showing engagement metrics, including video views, profile views, likes, comments, and shares, with percentage increases and total followers for a period from July 27 to August 2.

Strategy and Tactics:

  • Conduct daily IG LIVE called ‘Pasar With Alep’ to do direct selling every morning for grocery shopping with same day delivery.

  • Collaborate with another brand in Gastrobeats 2022 event to promote their premium meats.

  • Create contents around their 4 content pillars by integrating humour in each of their post

The Results:

Key Instagram Wins:

  • We had a click-through-rate (CTR) of 3% of website taps from Instagram

  • An increase of engagement rate

  • Increase reach for their Instagram account

Key TikTok Wins:

  • Increased brand awareness as they started on TikTok with increased number of followers within the first two weeks

  • Positive engagement rate with multiple comments, views, and shares